Marketing Residential Properties eBook Laurence Harmon Kathleen Harmon
Download As PDF : Marketing Residential Properties eBook Laurence Harmon Kathleen Harmon 
Marketing Residential Properties The Science and the Magic is the very first ''how-to'' text to cover all of residential marketing--leasing and selling. It's the fourth in a series of real estate marketing books written by Laurence C. Harmon, CPM®, CRE, and Kathleen M. Harmon, CPM®, ARM®, pioneers and practitioners of residential marketing. This invaluable resource will inspire you to explore tactics and techniques beyond standard marketing and advertising strategies. You'll learn how to* Become a ''consultative'' leasing or selling agent. Explore your prospects' "buy" factors to match available housing products with your renters and buyers. * Harness your demographic analysis to the power of Generational Marketing. Identify a definite target market for your residential products and then create a specific message that will bring them right to your doorstep.* Develop fresh, innovative approaches proven to dramatically increase the number of residential housing units you lease or sell. Marketing Residential Properties The Science and the Magic is a must-have for residential real estate novices and veterans alike!
Marketing Residential Properties eBook Laurence Harmon Kathleen Harmon
Harmon & Harmon was on the reading list for a grad course in real estate marketing. The information is somewhat repetitive for the seasoned professional. However, the points made in a few chapters are worth the time dedicated to reading the material. Harmon x2 devotes a full chapter to Fair Housing. Interesting. The examples they cite and sources used are good.The term: Magic-throws me a bit. The term Science-I get. Take a look at the chapters to see if this text will work for you. Your milage may vary.
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Tags : Marketing Residential Properties - Kindle edition by Laurence Harmon, Kathleen Harmon. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Marketing Residential Properties.,ebook,Laurence Harmon, Kathleen Harmon,Marketing Residential Properties,Institute of Real Estate Management,Entreprise
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Marketing Residential Properties eBook Laurence Harmon Kathleen Harmon Reviews
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Harmon & Harmon was on the reading list for a grad course in real estate marketing. The information is somewhat repetitive for the seasoned professional. However, the points made in a few chapters are worth the time dedicated to reading the material. Harmon x2 devotes a full chapter to Fair Housing. Interesting. The examples they cite and sources used are good.
The term Magic-throws me a bit. The term Science-I get. Take a look at the chapters to see if this text will work for you. Your milage may vary.
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